The project and social experiment at 52 McCaul is coming to a
close. What was meant to be a 2 month experiment, touched the
(he)arts and culture community and sparked a 7 month run.
While they loved having you all as guests and are sad to have to
depart, it is the nature of all projects to come to an end. Well & Good
are excited to re-focus our attention (away from leaky buildings
and unnecessary expenses) to Well and Good's ongoing efforts to
bring greater support and wellness to the community. They look
forward to welcoming you again and again in venues and
neighbourhoods throughout the city and country.
Join Well & Good to celebrate this milestone at 52 McCaul Street this
Saturday August 7th for the extravaganza LOVE ME TENDER:
A celebration of eclectic music and art! The event will begin
at noon and run until 1 am.
Musical performances by:
Hume (Washington, D.C.)
Kate Rogers Band (Toronto)
Kit Knows (Toronto)
More acts to be added.
Live Art happening outside. Delicious icy cold beverages and
eclectic snacks that you've come to expect from us!
Check the event for more info:
http://www.facebook.com/event.php?eid=137507576290156&index=1
What makes this event so special, other than closing out our run
on McCaul Street, is that we will be featuring an innovative way
for savvy art lovers and budding collectors to buy original
artwork at a fraction of the price.
It's a terribly exciting moment when you purchase a piece of
original art and we encourage everyone to try it. And with Love
Me Tender we're making it easier than ever.
HOW IT WORKS is that you buy a "tender" for a chance to win the
art you desire. The tender is a ticket, like a raffle ticket.
Each piece of art has a limited number of tenders attached to it
to be sold so that the odds remain high that your tender will win.
What's more important is that each tender is like a share in Well
and Good and the artist who created it. A portion of every tender
goes toward what we do as an organization producing presenting
art and culture we believe in (more on that below) but the
biggest chunk of it goes to the artist. These tenders mean that
the artist can earn market value from their work, grow their
audience and survive a little longer to evolve creatively. But
we need the whole community to help support by investing and
spreading the word to fellow art lovers & culture supporters.
Come to 52 McCaul to check out our offerings or click here:
http://www.wellandgood.bigcartel.com/category/love-me-tender.
As an additional bonus, *where indicated you will receive* a
mini giclée art print as our gift to you for your support.
Want to know where your contribution goes?
The Well and Good proceeds of each tender and all donations
will go towards:
1. Brighten the Corners: The new mural campaign we've created!
In partnership with Toronto charity C.A.V.E. (Communities
Advancing Valued Environments), our objective is to bring more
public art to your community.
2. Well and Good Membership Program: launching September 2010.
A comprehensive health benefits package, with discounts for yoga,
meditation and various workshops plus one on one strategic
consulting for artists and patrons.
More info email us at info@wellandgood.ca
3. Pay down debt: As 52 McCaul extended its original run from
2 to 7 months, we incurred costs to facilitate the amazing
programming that we were honoured to host. Thanks to the
generosity and patience of our supporters, we've been able to
have flexible repayment terms but we would like to reconcile
those as we take new steps forward.
